Berenice — Western Icon

SS26 AI Campaign for BERENICE
Art Direction : Alexandra Puchnaty & Lolie Vaugeois

IN THE VASTNESS OF THE DESERT, SHE CARVES HER PATH :
FREE, INSTINCTIVE, UNTAMED. ANCESTRAL SYMBOLS WORN LIKE A TALISMAN TELL HER STORY, BALANCING STRENGTH AND SPIRITUALITY. A GROUNDED, WILD, AND RADIANT FEMININITY: THE WESTERN ICON.